As the team leader of a group of four students on this project, I touched every slide we worked on to make this Marketing Communication & Promotional Plan come to life.
I utilized Canva for our plan’s unique design elements and style guide, creating a cohesive and easily digestible presentation.
My favorite portion and greatest contribution to this assignment was the Campaign Strategy from pages 14-19, which allowed me to further my promotional ideation and brand activation skills.
Lexi Klein Portfolio 